Web analytics

Monitor your website traffic

Web analytics for people who really liked GA3...

Get started - free Book a demo

gets 30% more data than with GA4
"Other platforms we looked at dropped data due to adblockers and third-party cookies."
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switched from Plausible
"PostHog is way more powerful and insightful than Plausible. We have more info than we used to have."
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switched from Google Analytics
"Web analytics gives us all the metrics we really care about. It is so much better than GA4."
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Features
Pricing
PostHog vs...
Tutorials
Docs
Roadmap & changelog
Questions

Features

Top paths
See the most visited pages on your site
Top referrers
Discover where traffic is coming from
Device types
Break down traffic by device
World map
Visualize users across planet earth
Retention cohorts
Analyze retention by week

UTM tracking
See which campaigns perform best
Scroll tracking
Discover how much users actually read
Bounce tracking
Find out when users immediately get out of dodge
Duration tracking
Monitor how long users are hanging around

Answer all of these questions (and more) with PostHog Web analytics.

How many visitors have I had this week?
What's my average bounce rate?
Where in the world are my visitors coming from?
Are my users mostly on mobile, tablet, or desktop?
What's my most popular blog post from the last month?
What other websites are sending me the most traffic?
How many visitors are coming back to my site regularly?

Usage-based pricing

Web analytics is currently bundled with product analytics.

First 1 million events every month: Free (get access to both products)
After 1 million events/mo: Usage is billed through product analytics. Get access to web analytics at no additional cost.

Web analytics is designed to work well with anonymous events.

PostHog vs...

GA4Compare to PostHog

MatomoCompare to PostHog

Pre-configured dashboards

Visitor and view tracking

Session and duration tracking

Bounce rate tracking

Breakdown by GeoIP

Breakdown by device and browser

Real-time reporting

Open source

1st party cookies

No-cookie option

HIPAA compliance

GDPR compliance

Get started - free

So, what's best for you?

Reasons a competitor may be best for you (for now...)

You only need web analytics, nothing else
You don’t need any integrations other than with Google
You need to migrate data from GA4
You actually really like GA4 😱

Reasons to choose

You want to do more than just web analytics
You don't want to spend weeks setting up dashboards
You need to comply with HIPAA
It's not GA4

Have questions about PostHog?
Ask the community or book a demo.

Featured tutorials

Visit the tutorials section for more.

How to create a broken link (404) checker
This tutorial shows you how to create a broken link checker for a Next.js app that sends a notification in Slack when a user visits a page that doesn’t exist.
Read more
How to use PostHog without cookie banners
Normally, PostHog collects information about your users and stores it in a cookie in the users’ browser. This tutorial explains how to use page memory instead.
Read more
An introduction to identifying users
Many of the most valuable insights require an accurate understanding of the user using your product. This tutorial goes over the different ways to identify users and recommendations on how to do it better.
Read more
A non-technical guide to PostHog data
You don’t need to be an engineer, but knowing the formatting and structure of your data, for example, is key to getting the most out of PostHog as a non-technical user.
Read more

Explore the docs

Get a more technical overview of how everything works in our docs.

Web analytics

Roadmap & changelog

Here’s what the team is up to.

Latest update

Jul 2024

Session attribution explorer beta

As an extension of our ongoing web analytics beta, we've now added a new session attribution explorer tool in beta. That's right – even our betas have betas.

The session attribution explorer is useful for finding out how sessions are assigned to different attribution channels, and changing how things are grouped. We also hope you'll use it to share feedback with us if you see anything being attributed incorrectly!

Visit changelog