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What is the difference between web analytics and product analytics?
Web analytics is a streamlined experience for tracking and monitoring your most important website metrics. Product analytics is a more powerful and flexible experience for tracking your product.
| Web analytics | Product analytics | |
Dashboards | One, pre-built | Unlimited, customizable |
Custom insights | ✖ | ✔ |
Events | Pageview, pageleave | Any, custom |
Properties | Limited, pre-defined | Any, custom |
Built for | Small teams, marketers | Engineering, product, data teams |
Use case | At-a-glance view of website traffic | Analysis of product usage and user behavior |
Web analytics relies on a subset of the events and properties used by product analytics. This means you can use both in tandem.
How much does web analytics cost?
Web analytics is no additional cost on top of product analytics. Events are used between both, and follow product analytics' pricing.
Where is my world map?
All good web analytics dashboards need to include a world map. Ours includes it too. If you can't see it, you need to enable the GeoIP app.
Do stats include bots and crawlers?
No, we automatically block bots and crawlers. You can see exactly which ones we block here.